The summer of 2006 we loaded up the Subaru with our road & mountain bikes and camping gear and hit the road on a cross country adventure through the US & Canada. There was no real schedule or plan in place, just ride bikes, camp, visit friends, eat good food, drink great beer and wine and maybe find our next home.
14,510 miles and almost 5 months later, we returned to Philadelphia, inspired to produce jerseys for cyclists like us who were either visiting a city for the first time or already had fond cycling memories in place. In 2007, we produced our first Philadelphia cycling jersey and GoCycling was born. Another journey, a bike tour to Belgium comes to Cooperstown, served as inspiration for us to add craft brewery jerseys to our line.
In addition to our line of city and brewery jerseys we assist with the creation of custom apparel for teams, clubs, bike shops, companies, organizations and events.
As representatives for Voler Custom Apparel we offer a wide variety of services for anyone interested in custom cycling or triathlon clothing. Voler produces our jerseys and shorts, right here in the US -- Grover Beach, CA to be exact.
We donate a portion of our proceeds to local and national bicycle advocacy organizations as well as other bicycle-related nonprofits.
Husband and wife team, Jeff Appeltans & Lara Marek
With a mother from the Netherlands and father from Belgium, you could say cycling, not to mention beer, is in Jeff’s blood.
Searching for a way to get paid to ride his bicycle, Jeff started TimeCycle Couriers in 1989 eventually building it up to become the largest bike-based courier service in Philadelphia. Bike messengers at TimeCycle wore jerseys that featured the Philadelphia skyline, the earliest Philly jersey. In 2005 he sold the business to his partner in search of new challenges.
Even though he isn’t a courier anymore, Jeff still rides all over town making most trips via bicycle. He’s toured and competed in Europe as well as the US and has been racing bikes for over 30 years. He likes all styles of racing but cyclocross is his passion. His proudest moment was winning a silver medal at the 2013 US National Cyclocross Championships in Madison, WI.
Lara’s been commuting by bike since attending the University of WI in Madison, where she earned a degree in Cultural Anthropology. Matter of fact, she is still riding the same bike through the streets of Philadelphia.
In 1998, while living in Chicago and working in the financial industry, she purchased her first road bike and signed up for a 500 mile charity ride from Minneapolis to Chicago and has been hooked ever since. After moving to Philadelphia, she began working in the non-profit sector including the Bicycle Coalition of Greater Philadelphia.
Being involved in competitive sports her entire life, she finally tried bike racing in 2010 starting on the road first and then adding cyclocross which quickly became her favorite.